How do I Adopt a Highway in California?

What is the Adopt-A-Highway Program?

The Adopt-A-Highway program is a public service program founded in the United States in 1989. It allows private companies, non-profit organizations, and individuals to sponsor the maintenance and cleanliness of a section of the highway. The sponsorship is a commitment to litter and debris removal along the highway, and this can be done by volunteer effort or by hiring a subcontractor, like the Adopt a Highway Companies.

In return for participation in the program, sponsors receive positive brand exposure through signs displaying their name or logo on the adopted highway section.

Our company, the Adopt the Highway Companies, is a subcontractor for the State of California. When someone contacts us and is interested in the Adopt a Highway Program, we help select the signs, handle the appropriate paperwork, order and install the sign, schedule our crews, and do the litter and debris removal. We do it ALL in exchange for a minimal fee for these services.

What is the history of the Adopt-A-Highway Program?

The Adopt-A-Highway program has grown into a successful partnership between government entities and the public over the years. It was launched in California as a cost-effective solution to maintain the cleanliness and safety of the state’s highways. The program enables private companies, non-profit organizations, and individuals to sponsor the upkeep of a section of the highway.

In return for their participation, sponsors receive positive brand exposure through signs displaying their name or logo on the adopted highway section.

Over the years, this program has attracted around 176,000 participants who have contributed to the cleaning and enhancement of more than 140,000 shoulder miles of roadside. This has resulted in significant cost savings for taxpayers, estimated at around $265 million in total or $19 million annually.

The Adopt-A-Highway program is a testament to the power of community engagement and public-private partnerships in addressing essential environmental and safety needs while offering sponsors a unique cause marketing opportunity.


What is the Adopt the Highway Companies of America? What is California Highway Adoption Company?

The Adopt the Highway Companies of America, founded in 1994 by a family passionate about reducing litter on our highways, has significantly contributed to the success of the Adopt-A-Highway program. Now one of the largest litter and debris removal companies on the west coast, our company offers services to businesses and individuals who wish to sponsor the cleanliness of a highway in exchange for a reasonable fee, providing the labor and state correspondence while the sponsors get the recognition.

With a strong presence in California, Arizona, and Washington, the company cleans almost 1200 miles of freeways each month through over 600 locations in its program. The California division, known as the California Highway Adoption Company (CHAC), specifically facilitates highway adoption in California.

The Adopt a Highway Companies provide comprehensive services, including cleaning and maintaining adopted highway sections, handling all required paperwork and state correspondence, and managing the design, construction, and installation of custom signs for sponsors.

When you adopt a highway through The Adopt a Highway Companie, you’re doing more than sponsoring a cleaner, safer stretch of road. You’re also demonstrating your commitment to the community and the environment, gaining positive brand exposure, and aligning your business with a cause that matters to today’s environmentally conscious consumers. Adopt a Highway pricing is available upon request. Please contact our office for a quote.


What is the Sponsor’s role in the Adopt-A-Highway Program?

As a sponsor, you fund regular maintenance and cleanup of a highway section, directly contributing to safer roads. Your sponsorship is recognized with a sign featuring your name or logo, enhancing brand visibility. In some of our busiest areas, we see daily traffic counts reach up to 300,000 cars.  Additionally, your involvement underlines your commitment to environmental preservation and community welfare, boosting your Corporate Social Responsibility (CSR) efforts.

Highway Adoption: How It Works

Adopting a highway is a simple process that can have a huge impact on your community and your business.

Step 1: Contact Us

Reach out to us to check the availability of highway sections near you.

Step 2: Get a Quote

We’ll provide you with a quote and suggest potential locations for your sign.

Step 3: Sign and Pay

Once you’ve signed our contract, we’ll get to work. We’ll create a sign featuring your logo, apply for all necessary permits and add your location to our clean-up schedule. The process of enrolling with Caltrans can take 4-6 weeks, but don’t worry, your billing won’t begin until your sign is installed and cleaning has begun.

Step 4: Enjoy the Benefits

With everything in place, you can now enjoy all the benefits of highway adoption! Our crew takes care of the clean-up on a weekly, monthly, or quarterly basis, depending on your needs. When it comes to responsibilities, all you need to worry about is the monthly fee. We handle the rest! Adopt a Highway pricing is available upon request. Please contact our office for a quote.

Adoption contracts with California Highway Adoption Company typically last for two years. The areas eligible for adoption are decided by CalTrans. Certain stretches of road might not be available for adoption due to safety concerns, but don’t worry, there are plenty of other sections that need your help! These signs are on a first come, first serve basis, so don’t wait!

By adopting a highway, you’re not just keeping our roads clean and safe. You’re also showing your commitment to the community and environment, which is something your customers will appreciate. So, are you ready to make a difference? Contact us today to get started!

What are the benefits of highway adoption for both businesses and the community?

Adopting a highway offers considerable benefits for businesses and the local community. For businesses, it provides a unique opportunity to elevate their brand visibility, as their logo is displayed on a busy highway. Participation in this program also significantly contributes to their Corporate Social Responsibility (CSR) efforts, demonstrating a clear commitment to our environment.

For the community, this program can create cleaner and safer highways. It fosters a sense of community pride and ownership, as everyone benefits from the collective effort to maintain the cleanliness and safety of their local highways.

How does the Adopt a Highway Program make the roads safer?

The Adopt-A-Highway program directly contributes to safer highways by ensuring regular maintenance and cleanliness of the adopted highway sections. By removing litter and debris, potential hazards that could interfere with the safe operation of vehicles are eliminated. Items left on the road could potentially cause drivers to swerve unpredictably, brake suddenly, or have a collision. Regular clean-up reduces these risks significantly, making the highways safer for everyone.

Why work with California Highway Adoption Company?

When you decide to work with us, you can be confident that we’ve got all your highway adoption needs covered. We don’t just clean and maintain the sections of the highway you adopt. We also handle all the behind-the-scenes work like paperwork and communicating with the state. Plus, we take care of creating, building, and setting up your personalized signs for the highway sections you adopt.

Our main office is in Rocklin, CA, but we also have a second corporate branch in Riverside, CA. No matter where we are, our goal remains the same: to contribute to a cleaner, safer environment by keeping our highways tidy. So when you choose to partner with us, you’re not just getting a service – you’re also helping promote positive environmental change.

Who can Adopt a Highway?

In California, the Adopt-A-Highway program is open to various entities which can include Businesses, Individuals, Organizations, and Government Entities. Each entity that adopts a highway will be publicly recognized with a sign displaying their name or logo on the adopted section of the highway.

Subaru, an automobile manufacturing giant, went above and beyond by adopting 20 highway signs through our company, California Highway Adoption Company. This action not only helped keep multiple highway sections clean but also underscored Subaru’s dedication to the environment, reinforcing loyalty among its environmentally conscious customers.

Why is there a need for the Adopt a Highway Program in California?

The Adopt-A-Highway program holds significant importance in California, a state with an extensive network of highways that are vital for transportation and commerce. With millions of vehicles traveling these highways daily, the maintenance and cleanliness of these roads are essential.

The program allows businesses, individuals, and organizations to sponsor sections of these highways, helping with their upkeep and cleanliness. This not only contributes to safer and more appealing travel conditions but also helps reduce the burden on public resources.

The California Adopt a Highway Program also allows sponsors to demonstrate their commitment to our environment and our safety, community service, and corporate social responsibility. In a state that values environmental consciousness, the Adopt-A-Highway program plays a crucial role in preserving the natural beauty of California while promoting a culture of civic responsibility and community engagement.

Should you Adopt a Highway in California?

The Adopt-A-Highway program plays a pivotal role in safeguarding the environment, promoting cleanliness, and maintaining the aesthetic appeal of California’s expansive highway network. The program provides a unique platform for businesses, organizations, and individuals to express their commitment to environmental stewardship and community service. The benefits of participating in this program extend far beyond the tangible aspects of highway cleanliness. It provides positive brand exposure, fosters community engagement, enhances corporate social responsibility initiatives, and leaves a lasting environmental impact.

This program also serves as a cost-effective marketing strategy, allowing businesses to differentiate themselves in the market, educate the public about environmental consciousness, and create PR opportunities around a cause that resonates with today’s environmentally aware consumers.

We strongly encourage more businesses to seize this opportunity to make a meaningful contribution to our environment and society. By adopting a highway in California, you’re not just sponsoring a stretch of road; you’re investing in a cleaner, safer, and more sustainable California.

CONTACT US TODAY  (800) 761-1880

Contact Us


Our Sponsors